Staging: Latest in Retail & eCommerce: Mar 11 - Australia (2 stories)

Here is your Daily summary for Retail & eCommerce across Australia for Wed 11th March 2026

As liquor purchase frequency declines, in-store engagement is becoming crucial for retailers, with 31% of customers reportedly buying more after interacting with staff or participating in activations. This shift highlights the need for enhanced customer experiences to drive sales in a challenging market.

In a significant milestone, MNML has expanded to 1,000 stores across the US through a partnership with Target. Co-founder Nicole Short emphasizes that this is just the beginning, indicating further growth potential and a strategic push into new markets. This expansion could reshape the competitive landscape in retail, particularly in the lifestyle segment.