Staging: Latest in Advertising & Marketing: Jan 25 - Australia (2 stories)

Here is your Weekly summary for Advertising & Marketing across Australia for Mon 19th January - Sun 25th January 2026

Nestlé has partnered with Formula 1 to introduce the KitKat F1, a chocolate car that promotes its iconic "Have a Break, have a KitKat" slogan to racing enthusiasts globally. This collaboration not only targets a niche audience but also leverages the excitement of F1 to boost brand visibility and engagement.

In another notable development, Marvel has teamed up with Oreo to launch a new cookie line featuring beloved characters from franchises like The Avengers and Spider-Man. This partnership taps into the massive fanbase of both brands, creating a collectible product that could drive significant sales and enhance brand loyalty among consumers.